Brand Response

Developing a new digital infrastructure for Citizens UK

Citizens is the home of community organising in the UK. We were honoured to work with them to build a national website prior to 2015 General Election. Subsequently the new NationBuilder powered infrastructure has proved crucial in capturing support for their grassroots campaign to resettle Syrian refugees fleeing conflict.

Personalised content for every supporter

Citizens UK needed to deliver relevant messaging to individual supporters to move them along predefined levels of engagement. This meant building the central homepage to support content based on a supporters prior actions in the database.

Mapping support

Showing ‘social proof’ and real-time on-the-ground impact happening across the UK was a key requirement of the project. We designed a bespoke action map and stream highlighting live data from their mobile organising App, together with actions in their NationBuilder database.


Distributing leadership

Citizens UK is made up of a diverse civil society alliances in London, Milton Keynes, Nottingham, Birmingham, Wales and Leeds. Their new website needed to reflect these local groups so we designed news streams for each grassroots area to manage.

In-person training

We complimented our design and development work with custom in-person training. Working closely with their content managers and community organisers the objective was to enable the team to be self-sufficient in using their new infrastructure.