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Lake District National Park & Co-Wheels Social Enterprise

The Lake District National Park in partnership with Co-Wheels social enterprise car club have launched a new integrated digital campaign with NationBuilder UK specialists Brand Response. The challenge is to increase utilisation of low-emissions and electric fleet cars for local users and visitors to this area of outstanding natural beauty.

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Brand Response have produced an engaging landing page where prospective users can find out more about the service and sign up for instant promotional credit. Together with a highly targeted PPC campaign, prospective users are further engaged by on-the-ground local development teams through a personalised CRM ladder of engagement.

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Mobile and Social are crucial components of the campaign; with mobile ads adapted for different devices, fully responsive design and social credit sharing encouraged throughout.

Image by placeit.net

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