Last week we launched an important new Social Care campaign website for Citizens UK, the home of community organising in the United Kingdom, powered by NationBuilder.
Working closely with the team at Citizens UK we developed a custom design that encouraged supporters to share stories and interact via a range of integrated offline events and social media actions. The site includes a number of innovative features including delivering different calls-to-action automatically based on user data.
"Brand Response provided us with both an excellent service and a product that we are delighted with. The icareaboutcare.org.uk website looks good and clear and has helped us to build an effective digital strategy that goes hand in hand with our face to face organising work." - Matthew Bolton, Deputy Director Citizens UK
The website is fully responsive providing a consistently good experience across a range of desktop and mobile devices. Facebook sign-in is embedded into the central messaging area with deep social media integration throughout.
Dynamic ‘on-page’ Ladder of Engagement
From the hero area supporters are taken on a bespoke and automated multi-step ladder of engagement based on their interest levels and past actions.
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