This year 85 million women and girls will be forced into pregnancy – because they are denied the contraceptive care they want and need.
And it’s the world’s poorest women who are most likely to be forced into pregnancy. They can’t say “I Decide”.
International Planned Parenthood Federation (IPPF) is a civil society movement that provides and enables services and champions sexual and reproductive health rights for all.
One of the key challenges of the project was building the websites and global network across more than 16 local languages. To help solve this we implemented global regional IP redirection across eight different geographies in both hemispheres to ensure users were sent to the correct local language version of the campaign.
The IPPF team were delighted by the outcome from the action network and overwhelmed by support for the campaign.
"Sam, Karl and the Brand Response team have provided an excellent service and delivered a digital product we are delighted with. Our ambitious campaign aims to mobilize over 1 million human rights activists globally." - Rosalyn Pen, IPPF